I’m a firm believer that to think differently, you need to act differently. And that means straying from the beaten path now and then. Because let’s face it, conventional doesn’t really cut it these days.

So, like any good copywriter/content dweeb, I’ve made it my mission to embrace the different in pursuit of new and interesting creative brand challenges. And, as you’ve seen, it’s taken me to all sorts of fantastic places, both in-house and agency-side.

But, no matter the company and no matter my title, my past positions have always had one thing in common: delivering impactful content that accomplishes business objectives. This experience hasn’t just made me more interesting to chat with at the pub — it’s equipped me with the skills and versatility required to thrive in a number of roles, be it copywriter, content strategist or creative.

Oh yeah, I’m based in London. In this hybrid-working world, you still can only stray so far, am I right?